1. Explain technological convergence. [2] technological convergence is when two technologies come together cohesively
2. Explain 'channel surfing'. [2]
channel surfing is when you flick through multiple
3. Give 3 examples of how channels create brand loyalty [6]. there are hooks at the beginning of all shows. they use stars, production values. and narrative to hook people
4. What is 'long form television drama' ? [2] a long form TV drama is when a show has a long narrative arc with the same characters. this could also involve multiple seasons.
5. What is a 'flagship' programme? [2] the flagship programme is the prized program on the station that they heavily market and is their best program.
6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]
Mark 10/20
ReplyDeleteQ.1 so in practice this means being able to access TV and other media from a single device like a computer, ipad or smart phoneQ.2 channel surfing = hopping from one channel to another and not being 'loyal' and sticking to one channel
Q.3 also continuity announcements; cross-promoting a programme elsewhere in the stable of channels
Q.5 television program that plays a key role in the branding of and consumer loyalty to a network or station.
q.6 PSB requires programmes that are original and offer a range of genres including informational programmes, such as the news.