1. Explain technological convergence. [2] technological convergence is when two technologies come together cohesively
2. Explain 'channel surfing'. [2]
channel surfing is when you flick through multiple
3. Give 3 examples of how channels create brand loyalty [6]. there are hooks at the beginning of all shows. they use stars, production values. and narrative to hook people
4. What is 'long form television drama' ? [2] a long form TV drama is when a show has a long narrative arc with the same characters. this could also involve multiple seasons.
5. What is a 'flagship' programme? [2] the flagship programme is the prized program on the station that they heavily market and is their best program.
6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]