John Lennon prep

 

Musicians are treated very seriously and given the whole picture. they are normally white men on the cover pictured like rock Gods. the artist taking the centre stage means that they have the full attention of the reader, and so the interests like to buy the magazine to learn about this brilliant figure on the front. there is never anything obstructing their face, anything else is to the side or beneath them.  

Mojo Annotated

PREP repost

 

Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values? The political party that the Observer are affiliated with are the Liberal Democrats. The Liberal Democrats are the part that push for more power in the state and social equality. The Observer believes in the values of being honest, acting with integrity and fairness and courage. They are owned by the Scott trust limited. They were founded in 1791.   

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted? A free press is when the press is not held to any government body. There has been recent changes in regard to the current regulatory body and if it should be changed or removed due to its incompetence. 

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer? If you are reading a Hard copy or the online version they have the same values and similar articles. meaning that the the two versions are coming together under the same flag. 

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples. There is a sports section to appeal to sports fans and a cooking section. there is also a TV section for people who might be wanting to find something to watch on TV or which movie stars are the ones to watch. this fulfils peoples need for surveillance form the Blumer and Katz's theory.

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration? It keeps readers up to date with the world around them and the social state. this fulfils the need for surveillance allowing the reader to stay up to date in the world. their need for social integration can be fulfilled by the ability to comment on the twitter page allowing people to voice their opinions and thoughts. 

Active/passive audiences question: in what way can The Observer's audience be 'active' ? they can be active by being able to voice there opinions by commenting on the twitter page or the online version.

 

Poster

 

Prep, Observer notes

 

• ·         Bright skyline
• ·         Joke/comedy column
• ·         Seraph titles
• ·         Sans columns
• ·         Image takes two columns  

Prep Blumer and Katz's video game review

 

The Lego movie uses the Blumer and Katz’s theory because you form relationships with the characters. In the game you can play as wild style who you would form a relationship with as a role model because they are powerful and clever and something that Girls can look up to. The Blumer and Katz’s theory shows us that in the Lego movie game you can use it for Escapism, entertainment and Diversion. The world of Lego is fun and entertaining to be in. it takes you away from the real world because the entire game made of Lego. Finally, there is also the aspect of shared values because Emmet is a hero a can be related as an everyman. This shared value helps players relate to the characters and also form relationships with them.  

Jan 2021 Lego movie Ad Break Questions

1. this tells us that the Lego brand is so coveted and well respected and known that people will pay to work with it.
2. this idea to make the break out of Lego means that people will think about the Lego brand and so the Lego movie, this ties the two together and creates a great deal of cohesion between the two and increase the influence that the people would have on the viewers. 
3. this also increases influence and cohesion but it is cross promoting the Batman franchise and it also reminds people that this is an Ad Break for the Lego Movie and not the Ad's in the break themselves.