The Ensemble poster:
This poster has the main character Emmet front and centre to connote his importance. To his left is Wyldstyle, she is quite prominent in the poster and is meant to be a role model to young girls. To Emmet's right is Batman, this shows evidence of Warner being a conglomerate because Batman is part of the Detective Comics (DC) Franchise.
Vitruvius poster:
At the top of the paper it says: "Morgan Freeman is Vitruvius". This connotes a sense of warmth and reassurance to the older audience as they know Morgan Freeman usually plays the God character and has a very soothing and relaxing voice.
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